Influence the psychology of persuasion by robert cialdini is a book that can explain the science of persuasion. if you want to learn how to persuade people then this is the perfect book for you. This animated book review will cover the specific persuasion Technique called scarcity. By using the scarcity principle you can manipulate others and influence them into feeling compelled to do as you ask. This is a powerful technique that is used in sales all the time.
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