The Lean Toolset for innovation and startups is widely used. However, the current tools do not support you in identifying and prioritizing new opportunities for growth (in established firms) and for identifying and prioritizing your opportunities when launching your start-up. In this webinar, Marc Gruber will introduce the "Market Opportunity Navigator" from the book "Where to Play" (co-authored with Sharon Tal). This new business tool has recently been adopted for the Lean Toolset by Steve Blank. Using real-life examples, the Webinar will explain the business tool, show how it works plug-and-play with other tools (such as the Business Model Canvas and Customer Discovery), and give practical information on how to best implement it in your company. Join the several 10'000s companies of all sizes that already work with it across the globe in order to unleash new growth!
Meet the Author:
Marc Gruber is Vice President for Innovation at EPFL and full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization. Marc also acted as Associate and as Deputy Editor at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in management. He is the co-author (with Sharon Tal) of "Where to Play: 3 Steps for Discovering your Most Valuable Market Opportunities" (FT/Pearson), which presents the Market Opportunity Navigator - a business tool that has recently been adopted the Lean Toolset by Steve Blank.
Session Moderated by:
Dr. Ayman El Tarabishy, ICSB Executive Director
Deputy Chair, Department of Management, The George Washington University
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