Expertise, Authority, and Trust. The move towards EAT represents one of the biggest shifts in Google’s search algorithm. In this video, we talk about: • What exactly is EAT
• The history of EAT
• Why Google introduced EAT
• Common myths & misconceptions surrounding EAT
• What each component of EAT means
• What you can do to improve your site’s EAT.
What is EAT
EAT stands for expertise, authority and trust. They are the three pillars that a website should have for it to be recognized and trusted by Google and ultimately, rank higher. When Google indexes your website, it looks for several signals that can suggest whether or not your site can be considered as having high expertise, authority and trust. The term E-A-T is mentioned 186 times in Google’s Quality Rating Guidelines (QRG), and industry leaders like Brian Dean have called EAT “Domain Authority 2.0,” which goes to show how important EAT is.
History of EAT
E-A-T was first introduced by Google in 2014 and was further emphasized in its “Search Quality Guidelines” in 2018. With the August 2018 Medic Update, we really began to see how Google is using EAT to rank sites. While Google initially placed a higher emphasis on EAT for YMYL sites, EAT has now become relevant for everyone.
Why Google introduced EAT
Google has always wanted to emphasize search intent and EAT represents a better way of reaching that outcome. Your intent is crucial. After all, you search for something on Google with a specific purpose, be it informational, transactional, or navigational. And Google wants to display results that satisfy a user’s search query. We believe EAT has helped Google accomplish 3 things:
1. Reduce spam or irrelevant searches from appearing on your results.
2. Satisfy your search intent
3. Protect Google’s reputation and limit their liability.
Common myths & misconceptions surrounding EAT
1. E-A-T Is Not an Algorithm
E-A-T is not an algorithm on its own. Google has a collection of millions of small algorithms, which work in tandem to rank search results for every search query.
2. There Is No E-A-T Score
Google has confirmed there is no E-A-T score. We talk more about how EAT is a reflection of the aggregated signals that Google captures when it crawls and indexes a page.
3. Expertise, Authoritativeness & Trustworthiness Are Not Direct Ranking Factors
EAT is the indirect result of Google’s algorithms looking for onsite and offsite signals that correlate with E-A-T. We walk you through some examples of signals that correspond with expertise, authority and trust.
What does each component of EAT mean, and what YOU can do to improve your site’s EAT
Expertise:
Expertise means that you possess expert skills or knowledge in a particular field. And genuine expertise is hard to fake, especially when you’re a certified professional or you’re regularly cited by other websites as an expert. In this video, we give you actionable tips on how to signal to Google that you’re an expert, by using author bios, author pages, and more.
Authority:
Authority is one step ahead of expertise. A lot of people can be experts in a particular field, but some are trusted more than others. They are, for all intents and purposes, the authority in that niche. In this video, we discuss how you can improve your authority through link building and delivering quality research.
Trust:
Trust refers to signals you show to crawlers and human users that establish you as a reliable, trustworthy and legit site. In our video, we talk about different ways of establishing trust, including your site content and layout to SSL certificates and contact us pages.
Link Building HQ
We give viewers tons of useful information in this video and over a dozen actionable tips that can improve their website’s EAT. Go ahead, watch the video and apply these techniques to get better rankings. At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers.
Visit our website: www.linkbuildinghq.com for more amazing tips.
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